The scope of Ideabar’s work with The Atlanta Journal-Constitution included brand strategy in partnership with Davis Brand Capital a visual and verbal brand identity system for all B2C and B2B communications creation of a multi-media creative campaign for print, outdoor, broadcast, social and a wide variety of digital channels integrated multi-media planning and buying development of updated creative assets across all brand touchpoints and divisions, including brand marketing, consumer revenue and B2B campaign videos for broadcast and social shareable social assets documentation of the new brand strategy and visual and verbal system in an in-depth brand guide and templates and libraries for ongoing adaptation and production. Few cities in America have a daily newspaper that has published continuously for more than 100 years.
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In-depth research conducted in part by Ideabar reveals that readers turn to the organization for real, rigorous news and that they see an active free press as essential to a functioning democracy. The move comes after an unprecedented year for the journalism organization’s public service journalism focused on public health, social issues, and Georgia elections. The Constitution was published as a morning newspaper while the Journal was distributed through afternoon editions. The Constitution and the Journal were originally founded in 18, respectively. All products by The Atlanta Journal-Constitution will carry a single, new masthead designed by Ideabar to ensure readers know all news and information by the organization is credible, fact-based local journalism, regardless of where or how it is published. The Atlanta Journal-Constitution was established through the merger of the Atlanta Constitution and the Atlanta Journal on November 5, 2001. The “Press On” project is the result of a tightly focused brand strategy expressed by Ideabar in a new visual and verbal brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists.
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